Website Design & Development | Anushree Panchanadikar

*Work featured in this portfolio was completed during my tenure at TwoDo Creative Studio. Certain project details have been adapted or redacted for confidentiality.
All rights remain with the respective owners*

Overview

Designed and developed a responsive WIX website from scratch for a Dubai-based MedTech company. Starting with wireframes and progressing to full build to effectively showcase their mission of driving global innovation and providing technologically advanced medical solutions.

The goal was to design and develop a MedTech website from scratch using Wix, creating a clear, credible, and easy-to-navigate experience that effectively communicated the company’s offerings while meeting trust and regulatory expectations.

Goal

UX Findings

Since the website was built from scratch, initial research focused on identifying user expectations, competitor benchmarks, and industry standards within the MedTech space. Key insights included the need for clear service categorization, strong credibility indicators (certifications, partnerships, case references), simplified technical communication, and clear call-to-action placement to guide inquiries.

Design Strategy

The strategy centered on creating a structured information architecture, establishing a strong visual hierarchy, and balancing technical depth with clarity. Content was segmented into digestible sections, trust-building elements were emphasized, and consistent layouts were designed to ensure scalability. The design approach maintained a professional, clean aesthetic aligned with the healthcare and technology domain.

WIX Implemetnation

The website was fully developed using Wix, ensuring responsive behavior across desktop and mobile devices. Custom layouts, structured sections, and optimized media were used to maintain performance while aligning with brand guidelines. SEO basics and clean content organization were also implemented within the platform’s capabilities.

Impact

The website was designed using Sketch and developed using Wix, ensuring responsive performance across desktop and mobile devices. Custom section layouts, structured grids, optimized media, and clear navigation patterns were implemented within the platform’s capabilities. Basic SEO structure, performance optimization, and scalable page templates were also configured to support future growth.