Website Redesign & Development | Anushree Panchanadikar

*Work featured in this portfolio was completed during my tenure at TwoDo Creative Studio. Certain project details have been adapted or redacted for confidentiality.
All rights remain with the respective owners*

Overview

Redesigned and built a responsive WIX website for a Dubai-based MedTech company, giving it a fresh, modern look and making it easier for visitors to navigate and engage with their services.

The goal was to enhance clarity of messaging, improve navigation flow, and build a scalable, responsive website that effectively communicated the company’s services, expertise, and credibility to potential clients and partners.

Goal

UX Findings

The existing website lacked clear information hierarchy, consistent visual structure, and strong call-to-action placement. Navigation was not intuitive, and technical content was presented without clear segmentation, making it harder for users to quickly understand key offerings.

Redesign Strategy

The redesign focused on simplifying content structure, establishing a strong visual hierarchy, and introducing consistent layouts and components. Clear call-to-action sections, improved typography, and structured content blocks were implemented to enhance readability and user flow.

WIX Implemetnation

The website was fully developed using Wix, ensuring responsive behavior across desktop and mobile devices. Custom layouts, structured sections, and optimized media were used to maintain performance while aligning with brand guidelines. SEO basics and clean content organization were also implemented within the platform’s capabilities.

Impact

The redesigned website improved clarity of communication, strengthened brand credibility, and provided a structured, scalable foundation for future content updates. The responsive design enhanced accessibility and delivered a more professional digital experience for users.