*Work featured in this portfolio was completed during my tenure at TwoDo Creative Studio. Certain project details have been adapted or redacted for confidentiality.
All rights remain with the respective owners*
Overview
Designed and optimized marketing assets to support product positioning, feature launches, and user acquisition for a B2B SaaS platform. The focus was on clarity, conversion, and brand consistency across digital touchpoints.
The goal of this project was to strengthen product positioning across marketing channels, improve user engagement, and communicate complex SaaS features in a clear and value-driven manner. It aimed to align marketing efforts with product strategy while ensuring visual and messaging consistency.
My Role
Responsible for leading the UX and visual design of marketing posts, carousels, feature campaigns, and email communications. I collaborated closely with marketing teams, product managers, and developers to translate technical functionality into user-focused messaging and scalable design solutions.
Impact
The project resulted in improved clarity of product communication, stronger brand consistency across campaigns, and a more structured, reusable marketing design framework that supported ongoing feature launches and engagement initiatives.
SaaS Marketing Campaign
Designed feature launch emails & carousel assets for B2B SaaS product.
Client
Confidential
Service
Social Media Marketing
Client
Oct’22 - Dec’25